SWARMSYSTEM Overview
Report sections
SwarmSystem · Full Engagement Report
LIVE

WW Air Specialist, on the record. Every month, counted and dated.

Calls from your Google Business Profile, month by month. Counted by Google, not by us.

16calls from Google in June
+100% vs May up 78% vs February
Calls trend: February 9, March 17, April 13, May 8, June 16.

One honest note before the numbers. We count only what we have access to today: your Google profile and your search results. A lot of people find you on Google, go to your website, and call or fill out the form from there. Nothing counts those calls yet. CallRail lands this month to fix that, so expect the real numbers to be better than what this page can show.

Prepared for WW Air Specialist LLC Market Harlingen TX Client since February 11, 2026 Report date July 8, 2026
Month over month, every month on the table
MonthCalls from GoogleProfile viewsThe month's work
February9 347 Fix engine and full site audit switched on (Feb 11)
March17 +89% vs Feb469 +35% vs Feb105-term rank tracker seeded (Mar 3)
April13 -24% vs Mar548 +17% vs MarWeekly fix deployment continued
May8 -38% vs Apr604 +10% vs AprWeekly crawl and fix deployment continued on autopilot
June16 +100% vs May661 +9% vs May119 content pieces produced
July so far183First 8 days only. We compare it when the month closes.
Up months and down months both shown. That is the deal.June: 16 calls vs 8 in May
What this means for your phone

Your phone got 16 calls from Google in June, double the 8 in May. Counted by Google, not estimated by us.

Everything below is a receipt, not a promise.
The Ledger
DONE

Every month, on the record.

Every month, something got built and your phone did something. This table holds both, month by month. May was a quiet month on the phone; the engine kept running, and June answered with the best month yet. Receipts only work when they are complete, so the down months stay on the table too.

The receipt One row per month: what we did and what the phone did.
MonthWhat we didWhat the phone did
FebruaryFix engine and full site audit switched on (Feb 11) · Google Search Console and Business Profile wired in · 50-term map tracking live from day one9 calls · 28 clicks
March105-term rank tracker seeded (Mar 3) · Weekly crawl and fix deployment running17 calls · 30 clicks
AprilWeekly fix deployment continued · Service page buildout continued toward 238 pages live13 calls · 33 clicks
MayWeekly crawl and fix deployment continued on autopilot8 calls · 32 clicks
June119 content pieces produced · 31 Google Business posts · Website updates project delivered16 calls · 29 clicks
JulyFull data audit across every source for this report (July 8) · First 8 days of the month only1 calls · 3 clicks
Total64 calls · 155 clicks
What this means for your phone

June brought 16 calls from Google, up 78% over February's 9.

Check any row against your own call log.
Google Business
LIVE

Your Google front door, measured.

When someone in Harlingen needs an HVAC company, your Google profile is the first thing they see. In February it was seen 347 times. In June, 661. Every month below sits next to the month before it, ups and downs both. The work in this report is why the line points up.

The receipt Profile numbers pulled fresh today, every month side by side.
Best mover in June: calls, up 100% over May.
Calls
63
Feb to Jun+100% vs May
Profile views
2,629
Feb to Jun+9% vs May
Website clicks
152
Feb to Jun-9% vs May
Direction requests
235
Feb to Jun-30% vs May
Calls from your profile, month by month
01020
FebMarAprMayJun
calls over time: February 9, March 17, April 13, May 8, June 16.
Reading: the trend line is your phone ringing from Google.16 calls in June
Profile views, month by month
347
469
548
604
661
FebMarAprMayJun
Values: February 347, March 469, April 548, May 604, June 661.
How many times your business showed up in front of someone.2,629 total
78 Google reviews at 4.7 stars. Reviews are trust you can count.

July so far (first 8 days): 1 call, 83 profile views. Full month lands in your next check-in.

These are only the calls Google counted from your profile button. The calls that start on your website are not in here. CallRail closes that gap this month.

What this means for your phone

Your profile was seen 661 times in June, nearly double February's 347. Calls doubled May's count.

Your Google Business Profile is where Harlingen homeowners find and call you.
AI Visibility
LIVE

Where AI recommends you.

Homeowners now ask ChatGPT and Google AI for a company the same way they used to ask a neighbor. We track how often AI mentions you, and we track the exact questions people ask. So far: 429 mentions across three platforms, up from zero in February. The trend below has been climbing since we started checking in March.

The receipt 429 AI mentions counted, with the trend line and the exact questions below.
429
Times AI tools mentioned your business
Across tracked questions since we started counting
16%
Of tracked AI answers that include you
Was 0% before this work
3 of 5
AI platforms already recommending you
AI visibility since we started tracking
01530
Mar 12Apr 28Jun 1Jun 15Jun 22Jun 29Jul 6
visibility over time: March 12, 2026 10, April 28, 2026 16, June 1, 2026 18, June 15, 2026 14, June 22, 2026 22, June 29, 2026 24, July 6, 2026 18.1.
Each point is one check across the AI platforms we track. The line is the average score.10 on Mar 12 to 18.1 on Jul 6
The questions where AI already names you
What people askHow often you show upSpot when shown
Harlingen TX priority scheduling duct cleaning64%#2
best HVAC duct cleaning in Rio Grande Valley35%#4
best duct cleaning assessment services in Rio Grande Valley33%#2
priority scheduling for duct cleaning assessment near San Antonio10%#2
affordable HVAC maintenance contract for Rio Grande Valley7%#2
cost to install central air in Harlingen TX7%#2
4 more tracked questions have not named you yet. Content is what changes that.
ChatGPT · shows you (40) Gemini · shows you (20) Perplexity · not yet Copilot · not yet Google AI Mode · shows you (60)

Google AI Mode is the AI layer inside Google search itself. A sentiment score of 59 means AI describes your business positively more often than not.

What this means for your phone

You appear in 16% of tracked AI answers. In February that was zero. Most rivals are still at zero.

AI answers are the new phone book, and you are already in it.
Attribution
DONE

Counted, not guessed.

You do not have call tracking wired to this report yet, so we do not guess where jobs came from. We count two things Google reports directly: calls from your profile and clicks from your top search terms. That changes this month.

The receipt Two counters, both straight from Google: profile calls and search clicks.
64
Calls from your Google Business Profile
Counted by Google
69
Clicks from search to your website
Counted by Google Search Console

Next up: CallRail lands this month.

CallRail gives your website a tracked phone number. When a homeowner finds you on Google, lands on your site, and calls from there, that call finally gets counted and credited to the channel that earned it. Right now those calls happen every week and nothing in this report can see them.

We would rather show you a smaller true number than a bigger guess. Once CallRail is live, the calls that start on your website get counted and credited too.

What this means for your phone

64 calls from your profile plus 69 clicks from your top search terms. CallRail lands this month to catch the calls these two counters miss.

No call tracking is wired yet, so we count instead of guessing.
Keywords
LIVE

Your keywords, on the clock.

This is the organic clock: 105 terms checked in Google results every week since March 3. One term already hit number 1. Most of the rest are big generic searches that need more content and more authority to crack. Those two scores are exactly what the next phase attacks.

The receipt 105 terms tracked weekly in Google results since March 3.
105
Search terms tracked in Google results
Weekly checks since March 3, 2026
2
Terms in Google's top 10 now
Was 0 when tracking started
#1
Best spot held right now
hvac contractor rio grande valley
Search termAvg spotMovement (March 3 to July 1)
hvac contractor rio grande valley1.0Up 2 spots
hvac specialist rio grande8.0Down 4 spots
rio grande ac repair16.0New this period

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

What this means for your phone

hvac contractor rio grande valley now sits at number 1. A number 1 spot on a money term can carry a season.

Every term below shows where you stand and which way you moved.
Map Pack
LIVE

Your map pack, pin by pin.

This is the view most agencies never show you, and now it comes with the pins. We check 50 search terms from 39 real spots around your shop, every month since February 11. Each pin below is one of those spots; the number on it is where you rank when someone searches from there. Air duct cleaning is already won. The next two are in reach.

The receipt 50 search terms mapped across 39 points around your shop, checked monthly since February 11.
50 search terms tracked across a 3-mile map around your shop. Showing the ones homeowners use most. Last map check: 2026-07-01.

George Cunningham Co has 790 reviews. You have 78. On air duct cleaning, you outrank them.

air duct cleaningUp 0.6 spots since February
Feb 1126 of 39 pins top 3
Map point 1 · spot 11Map point 2 · spot 33Map point 3 · spot 99Map point 4 · spot 77Map point 5 · spot 1010Map point 6 · spot 44Map point 7 · spot 66Map point 8 · spot 88Map point 9 · spot 22Map point 10 · spot 22Map point 11 · spot 11Map point 12 · spot 11Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 22Map point 17 · spot 44Map point 18 · spot 55Map point 19 · spot 33Map point 20 · spot 33Map point 21 · spot 33Map point 22 · spot 22Map point 23 · spot 33Map point 24 · spot 33Map point 25 · spot 44Map point 26 · spot 11Map point 27 · spot 22Map point 28 · spot 22Map point 29 · spot 11Map point 30 · spot 11Map point 31 · spot 11Map point 32 · spot 22Map point 33 · spot 11Map point 34 · spot 11Map point 35 · spot 11Map point 36 · spot 55Map point 37 · spot 55Map point 38 · spot 99Map point 39 · spot 1010 Map for air duct cleaning on February 11, 2026: 26 pins in the top 3, 8 in spots 4 to 7, 5 in 8 to 20, 0 past 20. The ring marks the shop.
Jul 130 of 39 pins top 3
Map point 1 · spot 11Map point 2 · spot 11Map point 3 · spot 1212Map point 4 · spot 77Map point 5 · spot 1111Map point 6 · spot 11Map point 7 · spot 55Map point 8 · spot 22Map point 9 · spot 11Map point 10 · spot 22Map point 11 · spot 11Map point 12 · spot 11Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 11Map point 16 · spot 22Map point 17 · spot 66Map point 18 · spot 33Map point 19 · spot 33Map point 20 · spot 22Map point 21 · spot 22Map point 22 · spot 11Map point 23 · spot 11Map point 24 · spot 33Map point 25 · spot 33Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 11Map point 29 · spot 11Map point 30 · spot 11Map point 31 · spot 11Map point 32 · spot 11Map point 33 · spot 11Map point 34 · spot 11Map point 35 · spot 11Map point 36 · spot 44Map point 37 · spot 44Map point 38 · spot 55Map point 39 · spot 1010 Map for air duct cleaning on July 1, 2026: 30 pins in the top 3, 6 in spots 4 to 7, 3 in 8 to 20, 0 past 20. The ring marks the shop.

+4 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

2.8
average spot across 39 points on the map, Jul 1
3063
30 of 39 spots: top 36 in spots 4 to 73 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you)2.830 of 394.7 · 78 reviews
George Cunningham Co, Inc.2.929 of 394.8 · 790 reviews
Texas Air Conditioning4.59 of 394.9 · 68 reviews
General HVAC LLC7.811 of 394.9 · 132 reviews
Martinez Cooling And Heating LLC7.93 of 395 · 83 reviews
George Cunningham Co has 790 reviews and averages spot 2.9 on this map. You average 2.8 with 78 reviews. You are ahead of them.
hvac repair near meUp 0.5 spots since February
Feb 1121 of 39 pins top 3
Map point 1 · spot 33Map point 2 · spot 77Map point 3 · spot 1717Map point 4 · spot 1212Map point 5 · spot 1515Map point 6 · spot 88Map point 7 · spot 1010Map point 8 · spot 1010Map point 9 · spot 55Map point 10 · spot 22Map point 11 · spot 22Map point 12 · spot 22Map point 13 · spot 33Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 33Map point 17 · spot 1212Map point 18 · spot 99Map point 19 · spot 66Map point 20 · spot 44Map point 21 · spot 33Map point 22 · spot 22Map point 23 · spot 33Map point 24 · spot 66Map point 25 · spot 99Map point 26 · spot 11Map point 27 · spot 22Map point 28 · spot 22Map point 29 · spot 22Map point 30 · spot 22Map point 31 · spot 33Map point 32 · spot 33Map point 33 · spot 33Map point 34 · spot 33Map point 35 · spot 22Map point 36 · spot 1212Map point 37 · spot 1010Map point 38 · spot 1515Map point 39 · spot 1515 Map for hvac repair near me on February 11, 2026: 21 pins in the top 3, 5 in spots 4 to 7, 13 in 8 to 20, 0 past 20. The ring marks the shop.
Jul 123 of 39 pins top 3
Map point 1 · spot 33Map point 2 · spot 44Map point 3 · spot 1515Map point 4 · spot 1313Map point 5 · spot 1414Map point 6 · spot 88Map point 7 · spot 1010Map point 8 · spot 1010Map point 9 · spot 33Map point 10 · spot 22Map point 11 · spot 22Map point 12 · spot 11Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 22Map point 17 · spot 1313Map point 18 · spot 99Map point 19 · spot 55Map point 20 · spot 44Map point 21 · spot 33Map point 22 · spot 11Map point 23 · spot 33Map point 24 · spot 33Map point 25 · spot 66Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 22Map point 29 · spot 22Map point 30 · spot 22Map point 31 · spot 33Map point 32 · spot 33Map point 33 · spot 33Map point 34 · spot 33Map point 35 · spot 22Map point 36 · spot 1010Map point 37 · spot 1010Map point 38 · spot 1414Map point 39 · spot 1616 Map for hvac repair near me on July 1, 2026: 23 pins in the top 3, 4 in spots 4 to 7, 12 in 8 to 20, 0 past 20. The ring marks the shop.

+2 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

5.4
average spot across 39 points on the map, Jul 1
23412
23 of 39 spots: top 34 in spots 4 to 712 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
General HVAC LLC3.921 of 394.9 · 132 reviews
George Cunningham Co, Inc.4.321 of 394.8 · 790 reviews
WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you)5.423 of 394.7 · 78 reviews
Snyder Air Conditioning7.48 of 394.8 · 54 reviews
Harlingen Air Conditioning & Heating Supply7.64 of 393.7 · 18 reviews
General HVAC and George Cunningham Co average better spots here, but you hold 23 of 39 top 3 pins. Neither of them holds more.
ac repair near meUp 1.7 spots since February
Feb 114 of 39 pins top 3
Map point 1 · spot 77Map point 2 · spot 1111Map point 3 · past spot 2020+Map point 4 · spot 1818Map point 5 · spot 1919Map point 6 · spot 1111Map point 7 · spot 1313Map point 8 · spot 1212Map point 9 · spot 1010Map point 10 · spot 44Map point 11 · spot 44Map point 12 · spot 33Map point 13 · spot 22Map point 14 · spot 22Map point 15 · spot 66Map point 16 · spot 66Map point 17 · spot 1616Map point 18 · spot 1212Map point 19 · spot 1111Map point 20 · spot 99Map point 21 · spot 44Map point 22 · spot 44Map point 23 · spot 88Map point 24 · spot 1010Map point 25 · spot 1515Map point 26 · spot 22Map point 27 · spot 55Map point 28 · spot 55Map point 29 · spot 55Map point 30 · spot 44Map point 31 · spot 55Map point 32 · spot 66Map point 33 · spot 88Map point 34 · spot 66Map point 35 · spot 77Map point 36 · spot 1616Map point 37 · spot 1818Map point 38 · spot 1919Map point 39 · past spot 2020+ Map for ac repair near me on February 11, 2026: 4 pins in the top 3, 15 in spots 4 to 7, 18 in 8 to 20, 2 past 20. The ring marks the shop.
Jul 112 of 39 pins top 3
Map point 1 · spot 55Map point 2 · spot 1010Map point 3 · past spot 2020+Map point 4 · spot 1919Map point 5 · spot 1313Map point 6 · spot 1010Map point 7 · spot 1313Map point 8 · spot 1212Map point 9 · spot 77Map point 10 · spot 33Map point 11 · spot 33Map point 12 · spot 22Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 33Map point 16 · spot 44Map point 17 · spot 1717Map point 18 · spot 1212Map point 19 · spot 88Map point 20 · spot 66Map point 21 · spot 44Map point 22 · spot 33Map point 23 · spot 55Map point 24 · spot 66Map point 25 · spot 1212Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 33Map point 29 · spot 33Map point 30 · spot 33Map point 31 · spot 44Map point 32 · spot 44Map point 33 · spot 66Map point 34 · spot 44Map point 35 · spot 44Map point 36 · spot 1212Map point 37 · spot 1515Map point 38 · spot 1717Map point 39 · past spot 2020+ Map for ac repair near me on July 1, 2026: 12 pins in the top 3, 12 in spots 4 to 7, 13 in 8 to 20, 2 past 20. The ring marks the shop.

+8 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

7.7
average spot across 39 points on the map, Jul 1
121215
12 of 39 spots: top 312 in spots 4 to 715 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
Texas Air Conditioning5.511 of 394.9 · 68 reviews
George Cunningham Co, Inc.5.711 of 394.8 · 790 reviews
General HVAC LLC619 of 394.9 · 132 reviews
Harlingen Air Conditioning & Heating Supply8.54 of 393.7 · 18 reviews
Snyder Air Conditioning8.67 of 394.8 · 54 reviews
Texas Air Conditioning leads this map at 5.5. You climbed from 9.4 to 7.7 since February. This is the term we push next.
Top 3: they find youSpots 4 to 7: visiblePast 7: they find the other guy
What this means for your phone

On air duct cleaning you hold a top 3 spot in 30 of 39 map points. That is what winning a neighborhood looks like.

Each pin shows where you rank when someone searches from that spot in town.
Technical Work
LIVE

The foundation under all of it.

Your site had 4,676 problems that made Google trust it less. We have fixed 3,378 so far, deployed automatically every week. That includes the months you did not hear from us. Technical sits at 92 because that work is done. Content and authority are lower because that work started later, on purpose. Foundation first, then volume. That order is what lasts.

The receipt 4,676 problems found on your site, 3,378 fixed and deployed, 238 pages live.
4,676
Problems found on your site
3,378
Problems fixed and deployed
238
Pages Google can now read and trust
75Overall site score
92Technical
34Content
6Authority
5Experience

The work, month by month

  1. February: Site audit engine live (Feb 11) · GSC and GBP connections wired · Weekly crawl schedule set
  2. March: Rank tracker seeded with 105 terms · Fix deployment running weekly
  3. April: Weekly fixes deployed · Service pages indexing
  4. May: Weekly fixes deployed on autopilot
  5. June: 119 content pieces · 31 Google Business posts · Website updates project
  6. July: Fresh data pull across every source for this report
What this means for your phone

A site Google trusts is a site Google shows. That is why your profile views nearly doubled.

The technical side of your site now helps Google and AI trust your business.
What's Next
DONE

Two doors, both honest.

Two doors. Both honest. One keeps the engine warm. The other makes sure the slow season is not slow.

The receipt Two doors, both real, no pressure behind either.
Door one

Stay at this pace

Stay Visible keeps your profile active, the trackers running, and the foundation maintained. Progress continues, just slower than what these months showed.

Door two

Pour gasoline on it

Summer keeps HVAC phones busy. The slow season is where the map is won or lost. A page for every service you offer and every town you serve means more of those 1,344 searches land on you when calls get scarce. We would love to knock those out for you. That is the monthly growth rhythm, at $697 or $1,497 a month depending on pace. We will walk through it on the call.

Walk through it with us on your review call. No pressure behind any door.

What this means for your phone

Whatever door you pick, everything we built stays yours.

Keep the engine warm, or pour gasoline on it before the slow season.
Data Sources
DONE

The data behind every number.

Every number above traces to a source we read today. If a source was missing, we would say so instead of showing a zero. Ask about any line and we will pull it up live on the call.

The receipt Ten source reads today, each stamped with its date.
SourceRead onStatus
Google Business Profile2026-07-08Pulled live
Google Search Console2026-07-08Pulled live
Search trend checkpoints (GSC)2026-07-08Pulled live
OTTO site work log2026-07-08Pulled live
AI visibility check2026-07-08Pulled live
AI visibility trend2026-07-08Pulled live
AI questions tracked2026-07-08Pulled live
Rank tracker2026-07-08Pulled live
Local map pack2026-07-08Pulled live
Map pack pins (39 points per term)2026-07-08Pulled live
What this means for your phone

Check any number here against the source it came from. We will walk you through any of them.

Nothing in this report is opinion.