SWARMSYSTEM Overview
Report sections
SwarmSystem · Full Engagement Report
LIVE

WW Air Specialist, on the record. Every month, counted and dated.

Calls from your Google Business Profile, month by month. Counted by Google, not by us.

11calls from Google in July
-31% vs June up 22% vs February
Counted by Google
Calls trend: February 9, March 17, April 13, May 8, June 16, July 11.
Prepared for WW Air Specialist LLC Market Harlingen TX Client since February 11, 2026 Report date August 10, 2026
Month over month, every month on the table
MonthCalls from GoogleProfile viewsThe month's work
February9 347 Fix engine and full site audit switched on (Feb 11)
March17 +89% vs Feb469 +35% vs Feb105-term rank tracker seeded (Mar 3)
April13 -24% vs Mar548 +17% vs MarWeekly fix deployment continued
May8 -38% vs Apr604 +10% vs AprWeekly crawl and fix deployment continued on autopilot
June16 +100% vs May661 +9% vs May119 content pieces produced
July11 -31% vs Jun269 -59% vs Jun29 Google Business posts published
Up months and down months both shown. That is the deal.July: 11 calls vs 16 in June
What this means for your phone

Five new 5-star reviews, your top 3 map spots still climbing, and AI now names you more than three times as often as when we started. Your profile views and calls dropped in July, and it was not the season: your business address changed, which knocked your Google listing into an unverified state, so Google showed it far less. That is the single biggest fix in front of us, and we are ready to handle it with you. Counted by Google, not estimated by us.

Everything below is a receipt, not a promise.
The Ledger
DONE

Every month, on the record.

Every month, something got built and your phone did something. This table holds both, side by side. July earned five new 5-star reviews and published 29 Google posts, and June was the best month yet at the early summer peak. The phone settled back with the season after that rush, the way HVAC always does. Receipts only work when they are complete, so the slower months stay on the table too.

The receipt One row per month: what we did and what the phone did.
Where this comes fromGoogle Business Profileread Aug 7Our monthly work log
MonthWhat we didWhat the phone did
FebruaryFix engine and full site audit switched on (Feb 11) · Google Search Console and Business Profile wired in · 50-term map tracking live from day one9 calls · 28 clicks
March105-term rank tracker seeded (Mar 3) · Weekly crawl and fix deployment running17 calls · 30 clicks
AprilWeekly fix deployment continued · Service page buildout continued toward 238 pages live13 calls · 33 clicks
MayWeekly crawl and fix deployment continued on autopilot8 calls · 32 clicks
June119 content pieces produced · 31 Google Business posts · Website updates project delivered16 calls · 29 clicks
July29 Google Business posts published · 5 new 5-star reviews earned11 calls · 16 clicks
Total74 calls · 168 clicks
What this means for your phone

July published 29 Google posts and earned five new 5-star reviews. Calls eased to 11 from 16 while your Google listing sat unverified after the address change, the one fix that turns the profile back on.

Check any row against your own call log.
Google Business
LIVE

Your Google front door, measured.

When someone in Harlingen needs an HVAC company, your Google profile is the first thing they see. Your rating held at 4.7, five new 5-star reviews came in, and requests for directions to your shop rose to 48. Profile views dropped to 269 in July from 661 in June, and the reason is not the season: when your business address changed, Google put your listing back into an unverified state, and Google shows an unverified profile far less. Your rank, reviews, and map all held through it, so the trust is intact and the listing just needs to be switched back on. Verifying it is the highest-value fix in front of us right now, and we are ready to walk you through it.

The receipt Profile numbers straight from Google, every closed month side by side.
Where this comes fromGoogle Business Profileread Aug 7
Best mover in July: direction requests, up 30% over June.
Direction requests
283
Feb to Jul+30% vs Jun
Calls
74
Feb to Jul-31% vs Jun
Website clicks
168
Feb to Jul-45% vs Jun
Profile views
2,898
Feb to Jul-59% vs Jun
Calls from your profile, month by month
01020
FebMarAprMayJunJul
calls over time: February 9, March 17, April 13, May 8, June 16, July 11.
Reading: the trend line is your phone ringing from Google.11 calls in July
Profile views, month by month
347
469
548
604
661
269
FebMarAprMayJunJul
Values: February 347, March 469, April 548, May 604, June 661, July 269.
How many times your business showed up in front of someone.2,898 total

One fix would lift your local numbers the most: your Google listing needs to be verified again.

When your business address changed, Google put your listing back into an unverified state, and Google shows an unverified profile far less. That is why your profile views and search appearances dropped sharply in July. It was not the season. Your reviews, your rating, and your map rank all held right through it, so the trust you built is intact. The listing just needs to be switched back on. Verifying it is the highest-value thing we can do right now, and we are ready to walk you through it the moment you are ready.

82 Google reviews at 4.7 stars. Reviews are trust you can count.
What this means for your phone

Your rating held at 4.7 with five new 5-star reviews, and requests for directions to your shop rose to 48 from 37. Profile views dropped to 269 from 661 because your listing went unverified after the address change, not because demand cooled. Fixing the verification is what turns those views back on.

Your Google Business Profile is where Harlingen homeowners find and call you.
AI Visibility
LIVE

Where AI recommends you.

Homeowners now ask ChatGPT and Google AI for a company the same way they used to ask a neighbor. We track how often AI mentions you, and we track the exact questions people ask. Across the five platforms we track, you now show up in about 20 of every 100 tracked AI answers. We measured you before this work started too, across January 6 to February 10, and back then it was 6 in 100. So AI names you more than three times as often as it did before we began.

The receipt AI visibility measured across five platforms through August 10, with the trend line and the exact questions below.
Where this comes fromAI answers tracked dailyread Aug 10
7,771
Times AI tools mentioned your business
Across tracked questions, February 11, 2026 to August 10, 2026
21%
Of tracked AI answers that include you
Was 6% before this work, measured January 6, 2026 to February 10, 2026
5 of 5
AI platforms already recommending you
AI visibility since we started tracking
01835
Jun 1Jun 15Jun 22Jun 29Jul 6Jul 13Jul 20Jul 27Aug 3Aug 10
visibility over time: June 1, 2026 18, June 15, 2026 14, June 22, 2026 22, June 29, 2026 24, July 6, 2026 14.4, July 13, 2026 24, July 20, 2026 22, July 27, 2026 25.5, August 3, 2026 24, August 10, 2026 30.
Each point is one check across the AI platforms we track. The line is the average score.18 on Jun 1 to 30 on Aug 10
The questions where AI already names you
What people askHow often you show upSpot when shown
Harlingen TX priority scheduling duct cleaning71%#1
best duct cleaning assessment services in Rio Grande Valley54%#2
best HVAC duct cleaning in Rio Grande Valley47%#3
priority scheduling for duct cleaning assessment near San Antonio15%#2
affordable HVAC maintenance contract for Rio Grande Valley8%#2
cost to install central air in Harlingen TX8%#4
4 more tracked questions have not named you yet. Content is what changes that.
ChatGPT · shows you (40) Gemini · shows you (40) Google AI Mode · shows you (60) Perplexity · shows you (40) Copilot · shows you (40)

Google AI Mode is the AI layer inside Google search itself. A sentiment score of 59 means AI describes your business positively more often than not.

What this means for your phone

You now appear in about 20 of every 100 tracked AI answers, up from 6 in 100 before we started. AI names you more than three times as often as it did before we began.

AI answers are the new phone book, and you are already in it.
Attribution
DONE

Counted, not guessed.

We do not guess where jobs came from. We count two things Google reports directly: calls from your profile and clicks from your top search terms. Every number here is a floor, not a guess. Your real reach is bigger than these two counters can see, because plenty of homeowners find you on Google and then call straight from your website.

The receipt Two counters, both straight from Google: profile calls and search clicks.
Where this comes fromGoogle Business Profileread Aug 7
74
Calls from your Google Business Profile
Counted by Google
83
Clicks from search to your website
Counted by Google Search Console
What this means for your phone

74 calls counted from your profile since February, plus the clicks your top search terms bring in every month. Every number here is a floor we can prove, and your real reach runs bigger than these two counters can see.

We report only what Google counts directly, never a guess.
Keywords
LIVE

Your keywords, on the clock.

This is the organic clock: 105 terms checked in Google results every week since March 3. One term already hit number 1. Two Harlingen terms just started ranking for the first time, on page three, which is how a term begins before it climbs. Most of the rest are big generic searches that need more content and more authority to crack. Those two scores are exactly what the next phase attacks.

The receipt 105 terms tracked weekly in Google results since March 3.
Where this comes fromRank tracker, weekly checksread Aug 10
105
Search terms tracked in Google results
Weekly checks since March 3, 2026
1
Terms in Google's top 10 now
Was 0 when tracking started
#1
Best spot held right now
hvac contractor rio grande valley
Search termAvg spotMovement (March 3 to July 31)
hvac contractor rio grande valley1.0Up 2 spots
hvac harlingen26.0New this period
hvac harlingen tx28.0New this period

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

What this means for your phone

hvac contractor rio grande valley now sits at number 1, up from 3. A number 1 spot on a money term can carry a season.

Every term below shows where you stand and which way you moved.
Map Pack
LIVE

Your map pack, pin by pin.

This is the view most agencies never show you, and now it comes with the pins. We check 50 search terms from 39 real spots around your shop, every month since February 11. Each pin below is one of those spots; the number on it is where you rank when someone searches from there. Air duct cleaning is already won. The next two are in reach.

The receipt 50 search terms mapped across 39 points around your shop, checked monthly since February 11.
Where this comes fromMap grid, checked monthlyread Aug 10
50 search terms tracked across a 3-mile map around your shop. Showing the ones homeowners use most. Last map check: 2026-08-01.

George Cunningham Co has 813 reviews. You have 82. On air duct cleaning, you outrank them.

air duct cleaningUp 0.8 spots since February
Feb 1126 of 39 pins top 3
Map point 1 · spot 11Map point 2 · spot 33Map point 3 · spot 99Map point 4 · spot 77Map point 5 · spot 1010Map point 6 · spot 44Map point 7 · spot 66Map point 8 · spot 88Map point 9 · spot 22Map point 10 · spot 22Map point 11 · spot 11Map point 12 · spot 11Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 22Map point 17 · spot 44Map point 18 · spot 55Map point 19 · spot 33Map point 20 · spot 33Map point 21 · spot 33Map point 22 · spot 22Map point 23 · spot 33Map point 24 · spot 33Map point 25 · spot 44Map point 26 · spot 11Map point 27 · spot 22Map point 28 · spot 22Map point 29 · spot 11Map point 30 · spot 11Map point 31 · spot 11Map point 32 · spot 22Map point 33 · spot 11Map point 34 · spot 11Map point 35 · spot 11Map point 36 · spot 55Map point 37 · spot 55Map point 38 · spot 99Map point 39 · spot 1010 Map for air duct cleaning on February 11, 2026: 26 pins in the top 3, 8 in spots 4 to 7, 5 in 8 to 20, 0 past 20. The ring marks the shop.
Aug 131 of 39 pins top 3
Map point 1 · spot 11Map point 2 · spot 11Map point 3 · spot 1212Map point 4 · spot 55Map point 5 · spot 99Map point 6 · spot 22Map point 7 · spot 44Map point 8 · spot 22Map point 9 · spot 11Map point 10 · spot 22Map point 11 · spot 11Map point 12 · spot 11Map point 13 · spot 11Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 22Map point 17 · spot 66Map point 18 · spot 33Map point 19 · spot 33Map point 20 · spot 11Map point 21 · spot 11Map point 22 · spot 11Map point 23 · spot 11Map point 24 · spot 22Map point 25 · spot 22Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 11Map point 29 · spot 11Map point 30 · spot 11Map point 31 · spot 11Map point 32 · spot 11Map point 33 · spot 11Map point 34 · spot 11Map point 35 · spot 11Map point 36 · spot 33Map point 37 · spot 44Map point 38 · spot 77Map point 39 · spot 99 Map for air duct cleaning on August 1, 2026: 31 pins in the top 3, 5 in spots 4 to 7, 3 in 8 to 20, 0 past 20. The ring marks the shop.

+5 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

2.6
average spot across 39 points on the map, Aug 1
3153
31 of 39 spots: top 35 in spots 4 to 73 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you)2.631 of 394.7 · 82 reviews
Texas Air Conditioning3.819 of 394.9 · 72 reviews
George Cunningham Co, Inc.5.69 of 394.8 · 813 reviews
Martinez Cooling And Heating LLC6.55 of 395 · 107 reviews
General HVAC LLC6.716 of 394.9 · 132 reviews
George Cunningham Co has 813 reviews but now averages spot 5.6 on this map. You average 2.6 with 82 reviews. You are well ahead of them.
hvac repair near meUp 1.6 spots since February
Feb 1121 of 39 pins top 3
Map point 1 · spot 33Map point 2 · spot 77Map point 3 · spot 1717Map point 4 · spot 1212Map point 5 · spot 1515Map point 6 · spot 88Map point 7 · spot 1010Map point 8 · spot 1010Map point 9 · spot 55Map point 10 · spot 22Map point 11 · spot 22Map point 12 · spot 22Map point 13 · spot 33Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 33Map point 17 · spot 1212Map point 18 · spot 99Map point 19 · spot 66Map point 20 · spot 44Map point 21 · spot 33Map point 22 · spot 22Map point 23 · spot 33Map point 24 · spot 66Map point 25 · spot 99Map point 26 · spot 11Map point 27 · spot 22Map point 28 · spot 22Map point 29 · spot 22Map point 30 · spot 22Map point 31 · spot 33Map point 32 · spot 33Map point 33 · spot 33Map point 34 · spot 33Map point 35 · spot 22Map point 36 · spot 1212Map point 37 · spot 1010Map point 38 · spot 1515Map point 39 · spot 1515 Map for hvac repair near me on February 11, 2026: 21 pins in the top 3, 5 in spots 4 to 7, 13 in 8 to 20, 0 past 20. The ring marks the shop.
Aug 127 of 39 pins top 3
Map point 1 · spot 33Map point 2 · spot 33Map point 3 · spot 1414Map point 4 · spot 99Map point 5 · spot 1212Map point 6 · spot 55Map point 7 · spot 88Map point 8 · spot 77Map point 9 · spot 22Map point 10 · spot 22Map point 11 · spot 22Map point 12 · spot 11Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 22Map point 17 · spot 1010Map point 18 · spot 88Map point 19 · spot 33Map point 20 · spot 11Map point 21 · spot 33Map point 22 · spot 11Map point 23 · spot 11Map point 24 · spot 22Map point 25 · spot 33Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 22Map point 29 · spot 22Map point 30 · spot 22Map point 31 · spot 22Map point 32 · spot 33Map point 33 · spot 33Map point 34 · spot 33Map point 35 · spot 22Map point 36 · spot 66Map point 37 · spot 99Map point 38 · spot 1111Map point 39 · spot 1414 Map for hvac repair near me on August 1, 2026: 27 pins in the top 3, 3 in spots 4 to 7, 9 in 8 to 20, 0 past 20. The ring marks the shop.

+6 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

4.3
average spot across 39 points on the map, Aug 1
2739
27 of 39 spots: top 33 in spots 4 to 79 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
General HVAC LLC3.426 of 394.9 · 132 reviews
WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you)4.327 of 394.7 · 82 reviews
Harlingen Air Conditioning & Heating Supply610 of 393.7 · 18 reviews
Texas Air Conditioning6.38 of 394.9 · 72 reviews
American AC & Heating71 of 394.7 · 1,562 reviews
General HVAC averages a slightly better spot here, but you hold 27 of 39 top 3 pins, more than anyone else in town.
ac repair near meUp 3.1 spots since February
Feb 114 of 39 pins top 3
Map point 1 · spot 77Map point 2 · spot 1111Map point 3 · past spot 2020+Map point 4 · spot 1818Map point 5 · spot 1919Map point 6 · spot 1111Map point 7 · spot 1313Map point 8 · spot 1212Map point 9 · spot 1010Map point 10 · spot 44Map point 11 · spot 44Map point 12 · spot 33Map point 13 · spot 22Map point 14 · spot 22Map point 15 · spot 66Map point 16 · spot 66Map point 17 · spot 1616Map point 18 · spot 1212Map point 19 · spot 1111Map point 20 · spot 99Map point 21 · spot 44Map point 22 · spot 44Map point 23 · spot 88Map point 24 · spot 1010Map point 25 · spot 1515Map point 26 · spot 22Map point 27 · spot 55Map point 28 · spot 55Map point 29 · spot 55Map point 30 · spot 44Map point 31 · spot 55Map point 32 · spot 66Map point 33 · spot 88Map point 34 · spot 66Map point 35 · spot 77Map point 36 · spot 1616Map point 37 · spot 1818Map point 38 · spot 1919Map point 39 · past spot 2020+ Map for ac repair near me on February 11, 2026: 4 pins in the top 3, 15 in spots 4 to 7, 18 in 8 to 20, 2 past 20. The ring marks the shop.
Aug 116 of 39 pins top 3
Map point 1 · spot 55Map point 2 · spot 88Map point 3 · spot 2020Map point 4 · spot 1414Map point 5 · spot 1515Map point 6 · spot 77Map point 7 · spot 99Map point 8 · spot 99Map point 9 · spot 66Map point 10 · spot 33Map point 11 · spot 33Map point 12 · spot 33Map point 13 · spot 22Map point 14 · spot 11Map point 15 · spot 22Map point 16 · spot 33Map point 17 · spot 1313Map point 18 · spot 99Map point 19 · spot 55Map point 20 · spot 55Map point 21 · spot 33Map point 22 · spot 22Map point 23 · spot 22Map point 24 · spot 22Map point 25 · spot 88Map point 26 · spot 11Map point 27 · spot 11Map point 28 · spot 33Map point 29 · spot 33Map point 30 · spot 33Map point 31 · spot 44Map point 32 · spot 44Map point 33 · spot 55Map point 34 · spot 44Map point 35 · spot 44Map point 36 · spot 88Map point 37 · spot 1212Map point 38 · spot 1515Map point 39 · spot 2020 Map for ac repair near me on August 1, 2026: 16 pins in the top 3, 10 in spots 4 to 7, 13 in 8 to 20, 0 past 20. The ring marks the shop.

+12 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.

6.3
average spot across 39 points on the map, Aug 1
161013
16 of 39 spots: top 310 in spots 4 to 713 past 7
the line going up means a better spot on the map
Who holds this mapAvg spotTop 3 pinsRating
Texas Air Conditioning4.515 of 394.9 · 72 reviews
General HVAC LLC519 of 394.9 · 132 reviews
WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you)6.316 of 394.7 · 82 reviews
Harlingen Air Conditioning & Heating Supply6.510 of 393.7 · 18 reviews
American AC & Heating7.31 of 394.7 · 1,562 reviews
Texas Air Conditioning leads this map at 4.5. You climbed from 9.4 to 6.3 since February and your top 3 pins went from 4 to 16. This is the term we push next.
Top 3: they find youSpots 4 to 7: visiblePast 7: they find the other guy
What this means for your phone

On air duct cleaning you hold a top 3 spot in 31 of 39 map points, and your AC repair top 3 spots jumped from 4 to 16 since February. That is what winning a neighborhood looks like.

Each pin shows where you rank when someone searches from that spot in town.
Technical Work
LIVE

The foundation under all of it.

Your site had 4,740 problems that made Google trust it less. We have fixed 3,670 so far, deployed automatically every week. That includes the months you did not hear from us. Technical sits at 90 because that work is done. Content and authority are lower because that work started later, on purpose. Foundation first, then volume. That order is what lasts.

The receipt 4,740 problems found on your site, 3,670 fixed and deployed, 238 pages live.
Where this comes fromSite fix engine logread Aug 10
4,740
Problems found on your site
Broken links, slow pages, missing titles, and other issues the engine hunts for on every crawl.
3,670
Problems fixed and deployed
Already repaired and pushed live to your site. Not sitting on a to-do list.
238
Pages Google can now read and trust
Every page the engine crawls and watches, re-checked every few days.
75Overall site score
A 0 to 100 health grade for your whole site. Higher means Google trusts it more.
90Technical
Can Google read your site cleanly. Speed, structure, and crawl health.
34Content
Do your pages answer what people actually search for.
6Authority
Do other sites point to yours and vouch for it. The slowest score to build, for everyone.

The work, month by month

  1. February: Site audit engine live (Feb 11) · GSC and GBP connections wired · Weekly crawl schedule set
  2. March: Rank tracker seeded with 105 terms · Fix deployment running weekly
  3. April: Weekly fixes deployed · Service pages indexing
  4. May: Weekly fixes deployed on autopilot
  5. June: 119 content pieces · 31 Google Business posts · Website updates project
  6. July: 29 Google Business posts published · Weekly crawl and fix deployment continued
What this means for your phone

A site Google trusts is a site Google shows. That foundation is why you held your rank and your score steady through a slower month.

The technical side of your site now helps Google and AI trust your business.
What's Next
DONE

Two doors, both honest.

Two doors. Both honest. One keeps the engine warm. The other makes sure the slow season is not slow.

The receipt Two doors, both real, no pressure behind either.
Door one

Stay at this pace

Stay Visible keeps your profile active, the trackers running, and the foundation maintained. Progress continues, just slower than what these months showed.

Door two

Pour gasoline on it

Summer keeps HVAC phones busy. The slow season is where the map is won or lost. A page for every service you offer and every town you serve means more of those 1,287 searches land on you when calls get scarce. We would love to knock those out for you. That is the monthly growth rhythm, and we will walk through the pace and what it takes on the call.

Walk through it with us on your review call. No pressure behind any door.

What this means for your phone

Whatever door you pick, everything we built stays yours.

Keep the engine warm, or pour gasoline on it before the slow season.
Data Sources
DONE

The data behind every number.

Every number above traces to a source we read today. If a source was missing, we would say so instead of showing a zero. Ask about any line and we will pull it up live on the call.

The receipt Twelve source reads, each stamped with the date it was pulled.
SourceRead onStatus
Google Business Profile2026-08-07Pulled live
Google Search Console2026-08-10Pulled live
Search trend checkpoints (GSC)2026-08-10Pulled live
Google Search Console, checked twice (direct Google pull)2026-08-10Verified twice
OTTO site work log2026-08-10Pulled live
AI visibility check2026-08-10Pulled live
AI visibility trend2026-08-10Pulled live
AI visibility baseline2026-07-13Pulled live
AI questions tracked2026-08-10Pulled live
Rank tracker2026-08-10Pulled live
Local map pack2026-08-10Pulled live
Map pack pins (39 points per term)2026-08-07Pulled live
What this means for your phone

Check any number here against the source it came from. We will walk you through any of them.

Nothing in this report is opinion.