WW Air Specialist, on the record. Every month, counted and dated.
Calls from your Google Business Profile, month by month. Counted by Google, not by us.
| Month | Calls from Google | Profile views | The month's work |
|---|---|---|---|
| February | 9 | 347 | Fix engine and full site audit switched on (Feb 11) |
| March | 17 +89% vs Feb | 469 +35% vs Feb | 105-term rank tracker seeded (Mar 3) |
| April | 13 -24% vs Mar | 548 +17% vs Mar | Weekly fix deployment continued |
| May | 8 -38% vs Apr | 604 +10% vs Apr | Weekly crawl and fix deployment continued on autopilot |
| June | 16 +100% vs May | 661 +9% vs May | 119 content pieces produced |
| July | 11 -31% vs Jun | 269 -59% vs Jun | 29 Google Business posts published |
The Ledger
One row per month: what we did and what the phone did.
Google Business
Profile numbers straight from Google, every closed month side by side.
Search
Google clicks checked month by month: 13 in February, 22 in May, 46 in June, 45 in July, 6 so far in August through the 10th.
AI Visibility
AI visibility measured across five platforms through August 10, with the trend line and the exact questions below.
Attribution
Two counters, both straight from Google: profile calls and search clicks.
Keywords
105 terms tracked weekly in Google results since March 3.
Map Pack
50 search terms mapped across 39 points around your shop, checked monthly since February 11.
Technical Work
4,740 problems found on your site, 3,670 fixed and deployed, 238 pages live.
Five new 5-star reviews, your top 3 map spots still climbing, and AI now names you more than three times as often as when we started. Your profile views and calls dropped in July, and it was not the season: your business address changed, which knocked your Google listing into an unverified state, so Google showed it far less. That is the single biggest fix in front of us, and we are ready to handle it with you. Counted by Google, not estimated by us.
Everything below is a receipt, not a promise.Every month, on the record.
Every month, something got built and your phone did something. This table holds both, side by side. July earned five new 5-star reviews and published 29 Google posts, and June was the best month yet at the early summer peak. The phone settled back with the season after that rush, the way HVAC always does. Receipts only work when they are complete, so the slower months stay on the table too.
| Month | What we did | What the phone did |
|---|---|---|
| February | Fix engine and full site audit switched on (Feb 11) · Google Search Console and Business Profile wired in · 50-term map tracking live from day one | 9 calls · 28 clicks |
| March | 105-term rank tracker seeded (Mar 3) · Weekly crawl and fix deployment running | 17 calls · 30 clicks |
| April | Weekly fix deployment continued · Service page buildout continued toward 238 pages live | 13 calls · 33 clicks |
| May | Weekly crawl and fix deployment continued on autopilot | 8 calls · 32 clicks |
| June | 119 content pieces produced · 31 Google Business posts · Website updates project delivered | 16 calls · 29 clicks |
| July | 29 Google Business posts published · 5 new 5-star reviews earned | 11 calls · 16 clicks |
| Total | 74 calls · 168 clicks |
July published 29 Google posts and earned five new 5-star reviews. Calls eased to 11 from 16 while your Google listing sat unverified after the address change, the one fix that turns the profile back on.
Check any row against your own call log.Your Google front door, measured.
When someone in Harlingen needs an HVAC company, your Google profile is the first thing they see. Your rating held at 4.7, five new 5-star reviews came in, and requests for directions to your shop rose to 48. Profile views dropped to 269 in July from 661 in June, and the reason is not the season: when your business address changed, Google put your listing back into an unverified state, and Google shows an unverified profile far less. Your rank, reviews, and map all held through it, so the trust is intact and the listing just needs to be switched back on. Verifying it is the highest-value fix in front of us right now, and we are ready to walk you through it.
One fix would lift your local numbers the most: your Google listing needs to be verified again.
When your business address changed, Google put your listing back into an unverified state, and Google shows an unverified profile far less. That is why your profile views and search appearances dropped sharply in July. It was not the season. Your reviews, your rating, and your map rank all held right through it, so the trust you built is intact. The listing just needs to be switched back on. Verifying it is the highest-value thing we can do right now, and we are ready to walk you through it the moment you are ready.
Your rating held at 4.7 with five new 5-star reviews, and requests for directions to your shop rose to 48 from 37. Profile views dropped to 269 from 661 because your listing went unverified after the address change, not because demand cooled. Fixing the verification is what turns those views back on.
Your Google Business Profile is where Harlingen homeowners find and call you.The searches that find you.
Google Search Console shows every search where your site appears. Today your site shows up for 1,287 different searches, and nearly all of them are non-branded: people typing the service or the town, not your name. That is the new-customer funnel, the searches homeowners run when they have never heard of you, and you already rank across it. In February, search sent 13 clicks to your site. In May, 22. In June, 46. In July, 45, holding steady through a quieter month. August is still in progress: 6 clicks and 1,273 appearances through the 10th. Rank comes first, and the clicks follow it.
| What they searched | Clicks | Times shown | Avg spot |
|---|---|---|---|
| ww air specialist llc | 68 | 554 | 2.2 |
| ww air specialist llc reviews | 4 | 254 | 4.6 |
| air specialist | 2 | 602 | 14.8 |
| ww ac | 2 | 5 | 3.2 |
| ww air | 2 | 10 | 2.0 |
| wwair | 2 | 8 | 23.8 |
| duct cleaning near me | 1 | 78 | 10.7 |
| goodman mcallen tx | 1 | 63 | 9.7 |
| mini split cleaning service near me | 1 | 7 | 6.9 |
Search clicks held steady in July at 45, right on June's 46, and August is still filling in. Nearly all of the 1,287 searches you show up for are non-branded: new homeowners typing the service or the town, not your name. That funnel is already built. Rank comes first, clicks follow.
These are real people typing real problems into Google.Where AI recommends you.
Homeowners now ask ChatGPT and Google AI for a company the same way they used to ask a neighbor. We track how often AI mentions you, and we track the exact questions people ask. Across the five platforms we track, you now show up in about 20 of every 100 tracked AI answers. We measured you before this work started too, across January 6 to February 10, and back then it was 6 in 100. So AI names you more than three times as often as it did before we began.
| What people ask | How often you show up | Spot when shown |
|---|---|---|
| Harlingen TX priority scheduling duct cleaning | 71% | #1 |
| best duct cleaning assessment services in Rio Grande Valley | 54% | #2 |
| best HVAC duct cleaning in Rio Grande Valley | 47% | #3 |
| priority scheduling for duct cleaning assessment near San Antonio | 15% | #2 |
| affordable HVAC maintenance contract for Rio Grande Valley | 8% | #2 |
| cost to install central air in Harlingen TX | 8% | #4 |
Google AI Mode is the AI layer inside Google search itself. A sentiment score of 59 means AI describes your business positively more often than not.
You now appear in about 20 of every 100 tracked AI answers, up from 6 in 100 before we started. AI names you more than three times as often as it did before we began.
AI answers are the new phone book, and you are already in it.Counted, not guessed.
We do not guess where jobs came from. We count two things Google reports directly: calls from your profile and clicks from your top search terms. Every number here is a floor, not a guess. Your real reach is bigger than these two counters can see, because plenty of homeowners find you on Google and then call straight from your website.
74 calls counted from your profile since February, plus the clicks your top search terms bring in every month. Every number here is a floor we can prove, and your real reach runs bigger than these two counters can see.
We report only what Google counts directly, never a guess.Your keywords, on the clock.
This is the organic clock: 105 terms checked in Google results every week since March 3. One term already hit number 1. Two Harlingen terms just started ranking for the first time, on page three, which is how a term begins before it climbs. Most of the rest are big generic searches that need more content and more authority to crack. Those two scores are exactly what the next phase attacks.
| Search term | Avg spot | Movement (March 3 to July 31) |
|---|---|---|
| hvac contractor rio grande valley | 1.0 | Up 2 spots |
| hvac harlingen | 26.0 | New this period |
| hvac harlingen tx | 28.0 | New this period |
The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.
hvac contractor rio grande valley now sits at number 1, up from 3. A number 1 spot on a money term can carry a season.
Every term below shows where you stand and which way you moved.Your map pack, pin by pin.
This is the view most agencies never show you, and now it comes with the pins. We check 50 search terms from 39 real spots around your shop, every month since February 11. Each pin below is one of those spots; the number on it is where you rank when someone searches from there. Air duct cleaning is already won. The next two are in reach.
George Cunningham Co has 813 reviews. You have 82. On air duct cleaning, you outrank them.
+5 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.
| Who holds this map | Avg spot | Top 3 pins | Rating |
|---|---|---|---|
| WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you) | 2.6 | 31 of 39 | 4.7 · 82 reviews |
| Texas Air Conditioning | 3.8 | 19 of 39 | 4.9 · 72 reviews |
| George Cunningham Co, Inc. | 5.6 | 9 of 39 | 4.8 · 813 reviews |
| Martinez Cooling And Heating LLC | 6.5 | 5 of 39 | 5 · 107 reviews |
| General HVAC LLC | 6.7 | 16 of 39 | 4.9 · 132 reviews |
+6 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.
| Who holds this map | Avg spot | Top 3 pins | Rating |
|---|---|---|---|
| General HVAC LLC | 3.4 | 26 of 39 | 4.9 · 132 reviews |
| WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you) | 4.3 | 27 of 39 | 4.7 · 82 reviews |
| Harlingen Air Conditioning & Heating Supply | 6 | 10 of 39 | 3.7 · 18 reviews |
| Texas Air Conditioning | 6.3 | 8 of 39 | 4.9 · 72 reviews |
| American AC & Heating | 7 | 1 of 39 | 4.7 · 1,562 reviews |
+12 pins moved into the top 3 between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your shop.
| Who holds this map | Avg spot | Top 3 pins | Rating |
|---|---|---|---|
| Texas Air Conditioning | 4.5 | 15 of 39 | 4.9 · 72 reviews |
| General HVAC LLC | 5 | 19 of 39 | 4.9 · 132 reviews |
| WW Air Specialist LLC - Heating and Cooling Service in Harlingen, Texas (you) | 6.3 | 16 of 39 | 4.7 · 82 reviews |
| Harlingen Air Conditioning & Heating Supply | 6.5 | 10 of 39 | 3.7 · 18 reviews |
| American AC & Heating | 7.3 | 1 of 39 | 4.7 · 1,562 reviews |
On air duct cleaning you hold a top 3 spot in 31 of 39 map points, and your AC repair top 3 spots jumped from 4 to 16 since February. That is what winning a neighborhood looks like.
Each pin shows where you rank when someone searches from that spot in town.The foundation under all of it.
Your site had 4,740 problems that made Google trust it less. We have fixed 3,670 so far, deployed automatically every week. That includes the months you did not hear from us. Technical sits at 90 because that work is done. Content and authority are lower because that work started later, on purpose. Foundation first, then volume. That order is what lasts.
The work, month by month
- February: Site audit engine live (Feb 11) · GSC and GBP connections wired · Weekly crawl schedule set
- March: Rank tracker seeded with 105 terms · Fix deployment running weekly
- April: Weekly fixes deployed · Service pages indexing
- May: Weekly fixes deployed on autopilot
- June: 119 content pieces · 31 Google Business posts · Website updates project
- July: 29 Google Business posts published · Weekly crawl and fix deployment continued
A site Google trusts is a site Google shows. That foundation is why you held your rank and your score steady through a slower month.
The technical side of your site now helps Google and AI trust your business.Two doors, both honest.
Two doors. Both honest. One keeps the engine warm. The other makes sure the slow season is not slow.
Stay at this pace
Stay Visible keeps your profile active, the trackers running, and the foundation maintained. Progress continues, just slower than what these months showed.
Pour gasoline on it
Summer keeps HVAC phones busy. The slow season is where the map is won or lost. A page for every service you offer and every town you serve means more of those 1,287 searches land on you when calls get scarce. We would love to knock those out for you. That is the monthly growth rhythm, and we will walk through the pace and what it takes on the call.
Walk through it with us on your review call. No pressure behind any door.
Whatever door you pick, everything we built stays yours.
Keep the engine warm, or pour gasoline on it before the slow season.The data behind every number.
Every number above traces to a source we read today. If a source was missing, we would say so instead of showing a zero. Ask about any line and we will pull it up live on the call.
| Source | Read on | Status |
|---|---|---|
| Google Business Profile | 2026-08-07 | Pulled live |
| Google Search Console | 2026-08-10 | Pulled live |
| Search trend checkpoints (GSC) | 2026-08-10 | Pulled live |
| Google Search Console, checked twice (direct Google pull) | 2026-08-10 | Verified twice |
| OTTO site work log | 2026-08-10 | Pulled live |
| AI visibility check | 2026-08-10 | Pulled live |
| AI visibility trend | 2026-08-10 | Pulled live |
| AI visibility baseline | 2026-07-13 | Pulled live |
| AI questions tracked | 2026-08-10 | Pulled live |
| Rank tracker | 2026-08-10 | Pulled live |
| Local map pack | 2026-08-10 | Pulled live |
| Map pack pins (39 points per term) | 2026-08-07 | Pulled live |
Check any number here against the source it came from. We will walk you through any of them.
Nothing in this report is opinion.